Espressomaster

The Espressomaster is a strategic design and engineering study showing the potential if Technivorm enters the world of premium consumer espresso machines. The Dutch company is famously known for their iconic filter coffee maker, the Moccamaster. During the project, the Espressomaster concept was elaborated from initial design research to more realistic production proposals. A blend between imagination, strategic design and engineering. But above all, the most important question is: how to create a good tasting espresso?

The overall design
The Espressomaster is characterized by its visual simplicity and timelessness. The overall design philosophy was to create a durable, long-lasting machine with an iconic touch of Technivorm ‘stubbornness’. The goal is to create a design language with the right proportions and refined form and shape that are recognizable, yet realistic manufacturing wise.